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Excel Database Tutorial
March 13, 2010
Customer Care Systems WILL Increase Your bottom line profits!
Not following up or corresponding with previous clients is, without doubt, the most neglected area of marketing for most small businesses.
This is a HUGE mistake as it is the one area of marketing with the highest ROI.
Do you collect your customers details? If not, then you should be!
Having a database WILL also increase the value of your business.
If you have a list of buyers in your possession you have an invaluable asset as you have the ability to proactively generate sales.
You can generate sales at little to no-cost with if you have a database.
To get started you can either purchase a specialty database or if you don’t want to fork out the money, start with Microsoft Excel.
Creating your own excel database is free (if you have Microsoft Office).
It’s important to set up your excel database the right way. This will avoid any problems down the road.
This website tells you step-by-step how to set up your excel database correctly right from the get go;
Once you have your customers on a database the most important task from here is to keep in contact with them.
The post or email is the most efficient way to do this.
Just imagine if you were receiving over a twelve month period from your local cafe a newsletter every three months, together with a birthday card including a gift voucher, as well as regular prize draws and discount vouchers.
The next time you wanted to go out somewhere to eat who would you think of first?
Naturally you would go to the restaurant that had kept in contact with you…correct. Of course you would it’s only natural.
This is excatly why smart business people keep in contact with their database regularly.
Exceed your customers expectations and you will be remembered forever!
The fastest way to build up your database is to do a prize draw or raffle where people have to fill in their details to enter.
Make the prize really good or else your opt-in rate won’t be good.
All you need is to roll out a different promotion each month. It’s that easy.
About The Author:This article is written by Neville Pettersson. Neville runs a small business marketing company in Christchurch, NZ.
He has designed this website as a valuable resource for small business owners to keep in touch with their customers. Visit the website at: