Bing VS Google

Google might have changed the face of the Internet searching with its singular, and heavily guarded, search technology that has proven to yieldmore relevant results than the leading search engines of the past (despite attempts by webmasters using search engine optimization to try and manipulate the results!), however there is a new player trying tobring to the Internet search a thorough facelift, and it seemsto be succeeding where so many others have tripped up. Bing.com, Microsoft’s latest attempt was launched in the end of May 2009, and has starting then demonstrated increases in popularity each month in a market where most were certain that Google could not, and would not, be closed in on possibly in this lifetime. Scarcely a few months after Microsoft’s introduction of Bing, Google’s market share reduced by 0.1 percent, while Bing soared to 9.3 percent of market presence. Most other search engines have stagnated in their share of the pie, but when the 2nd best search engine Yahoo has just 19.3 percent of the market share, it is remarkable that a new entrant such as Bing can climb to almost 10 percent so quickly, and seems that it won’t just stop there.

What’s so remarkable about Bing? Is it just the $100million Internet Marketing and Search engine marketing program that has it eroding away at the search engine market share? Or is there something actually significant in the way the search happens that places it over the rest, making it a genuine challenger to Google? Probably both. For example, Bing features a visual search feature which lets a user to explain what they’re searching for and then whittle down their search based on picture results, thus a user who can remember what an object looked like finds it hard to remember what it’s called, can easily find what they’re looking for. Saw Caught a new car on the street but don’t understand what make or type it was? Bing’s visual search will assist you in finding that car by providing you with a parade of pictures from which to choose the closest and gradually find arrive at the precise car you were going for. This may appear a simple concept at first, but Bing feels that they are revolutionizing the way people will think of Internet searches in from now on. By making it more graphical, they hope to transform the way people search the web. It’s no surprise then that they like to call Bing a ‘decision engine,’ instead of a ‘search engine.’