Creating Corporate Logos For Construction Companies

The construction sector is getting increasingly competitive. Larger companies handle the major development projects while smaller and newer firms must demonstrate their quality with several subcontracts before moving on to bigger ones.

My design agency has just been awarded an assignment to create a new construction logo design for a local construction business. To start things off, the art director and I made a visit to our client’s office for a brief meeting to garner more information about the company.

Like many other clients we have interviewed, most companies instinctively know they need a new outlook to compete but are not exactly sure what they want. That is where our services come in handy.

Before embarking on the logo design, we usually inquire about the history of the firm, its turnover, its philosophy, its specialty, its target market and exactly why it wants a new construction logo design; just to get a feel of things.

We found out that they are a relatively young organization, 8 years in the business with 4 important subcontract projects and many minor ones under their belts, each one bigger than the last. They are now seeking to adopt a blue ocean strategy and progress into eco-friendly medium cost suburban development - a niche with very few competitors - and subsequently seizing the opportunity to make a name for themselves as one of the first firms to engage this niche.

From the meeting, we ascertained that they have the essential resources to take on medium scale development projects. Their chosen niche has made it much easier to differentiate them from other developers.

At our studio, we had a typical brainstorming session and and decided on the concept we would finally adopt. From there we designated 4 designers to produce individual interpretations or logo samples to turn those concepts to logo designs.

After a number of days, the logo concepts were ready for viewing. Some designs made use of stylized text while others utilized construction related graphics like hardhats and bricks to get the point across. Although all 4 construction logo design samples were unique in their own way, they all clung to 2 main points.

Professionalism

Developers deal with big money projects. To be considered for such projects, they must always be regarded as a professional and responsible corporate citizen with admirable business ethics. Therefore, the smooth and clear designs reflected that well.

Eco-Friendliness

This is the niche this company has set out to penetrate. Needless to say, the designs, either by color or graphics, expresses the company’s dedication to the preservation of the environment.

Now it is up to our clients to decide on which of the four designs they prefer. Alternatively they can make minor changes but as professional designers, we must make certain the design ultimately keeps to the key points stated earlier.